6 Recommendations For Web Designers In 2021
Visual appeal is important for website’s success. An appealing graphic design promotes the communication of ideas to your audience. It gives a huge boost to any website by increasing its professionalism, brand value, appeal, and usability.
Now the
questions arise here are - what to be kept in mind while creating a
visually-appealing website? What are the tips one should remember while
creating website designs? Here are some vital shreds of advices for web designers
that will help them create a stunning and effective website.
1. Go
for colour contrast
Colours
coherently communicate emotion. In many techblog sites in India, you will find the following references. If not, then
find three primary colour definitions here -
· Bright red for urgency
· Blue for calmness or tranquillity
·
Purple
for royalty
These
colours can have strong influence on a visitor’s reaction to your design, when
they can see them. One of the largest web design faux pas is choosing colours
with no contrast, such as white and light gray or peach and light pink. Not
only will these colour combinations fail to pop on screen, but they will also
likely be washed out and illegible. Instead, consider choosing high-contrast
colour palettes or colours that are located directly across from each other on
the colour wheel, like orange and blue.
2.
Create a cohesive look
While
high-contrasting colour palettes can create graphics and text boxes that jump
off the screen, it doesn’t mean that every colour within your palette should be
battling for the spotlight. Create a colour palette with one to three primary
colours and one to three secondary colours. Your primary colours will fill most
of the design, while your secondary colours serve as a contrast to complement the
palette.
3.
Choose simple and easy-to-read fonts
When
it comes to web design, readability is paramount. While fancy script fonts and
youthful bubble letters can have their moments to shines, but not on your
landing page. Overly stylized or condensed fonts will have readers struggling
to grasp the overall meaning of your message. So, choose a simpler typeface
that allows your content to shine. Fonts do reflect tone and personality, so
aim for a typeface that represents the theme of your site. It is better to opt
for -
· serifs
for an elegant look
· sans
for a modern, no-fuss look
·
more
rounded-edge sans for a friendly feel
4. Embrace
white space in the website
In
many studies, low visual complexity or sites blanketed in white (or, negative)
space are perceived as highly appealing. Utilize white space in your design by
focusing on a single element, such as a text box or video, and placing nothing
around it to distract from it. This is more likely to grab attention and be
viewed as attractive as a highly-cluttered graphic design. If you’re unsure how
to begin adding white space or how to create balance among your elements, lines
are a fantastic place to start.
5.
Emphasize the call-to-action buttons
In
the visual hierarchy chart, the importance of emphasizing call-to-action is one
among the top. A call-to-action is designed to prompt an immediate response or
encourage a conversion. Common calls to action include completing contact
forms, signing up for an email list, or completing a purchase. Essentially,
your call to action should reflect why you’ve published the page in the first
place.
6.
Use Images Of Real People in Your Graphic Design
As
chic as a minimalistic website can be, one devoid of human touch can come
across cold and impersonal. People don’t want to be sold to by robots, they
crave human interaction. As per the IT
blog sites in India, this is why incorporating imagery of real people can
be so useful in web design.
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